Gulab Patil is a programmatic DOOH (Digital Out-Of-Home) expert and seasoned AdTech entrepreneur. As the founder of Lemma, he revolutionized how brands access and manage DOOH advertising inventory programmatically. His deep expertise in programmatic advertising allows Lemma to offer seamless integration across diverse channels, including DOOH, CTV, OTT, and mobile, with a strong focus on transparency. Under Gulab’s visionary leadership, Lemma grew from a bootstrapped startup to a thriving minicorn, with offices in India and the USA. He is recognized as one of the top 40 people in OOH and has earned several accolades for his exceptional contributions to pDOOH.

• Company: Lemma Technologies