Criteria

The use of a new shape and / or design, an original concept or interactive elements that gives can set the media installation a distinctive partphysical presence.

Creative use of space and technology for the media installation and operation.

The installation should offer a compelling brand / consumer experience that encourages interaction or leaves a lasting impression on the audience.

Seamless integration of the media with the surrounding environment and other media platforms, enhances enhancing the overall brand / consumer experience.

The installation shall align with and enhance the brand's messaging and identity based on the special shape of screen or an innovation, such as, an eco- friendly product with low power consumption.

Criteria

How the pDOOH media strategy and execution stood out against a conventional DOOH strategy and execution. This may be assessed in terms of the audience targeting strategy adopted for optimum campaign outcomes, such as, reaching the right audience using location data and behavioural insights.

How the pDOOH campaign strategy and execution factored in the metrics for campaign performance, such as,  impressions, engagement rates, attribution to brand strategy or brand business metrics.

The dynamic creative optimisation (DCO) employed to deliver greater creativity and higher audience engagement. The effective use of the flexibility / triggers to obtain best RoI, such as, dayparting, real time performance tracking, etc.

Integrating the pDOOH campaign with  an  omnichannel marketing strategy to deliver on the overall campaign objective side with all other media channels utilised.

Criteria

The standout features of the campaign management solution, illustrated by case studies.

The quality of interface iInteraction for non- technical users. How easy it is for content creating, editing & publishing.

Flexibility of the platform for easy  integration with third party tools (Data / SSP / DSP) and customiszation options for adapting to different requirements.

Performance of the platform across web and mobile and ability to manage increased traffic and content volume.

Frequency of updates to the platform and its security features to ensure it is always aligned to the current and future business needs.

Criteria

Use of interactivity elements  the campaign content / creatives to drive greater  audience engagement, such as, use  (QR code, gesture sensors, gamified content.)

How easy it was for the audience to understand the features and interact with the campaign.

Integration of the DOOH campaign with  other digital channels like mobile apps, social media, digital platforms to provide enhanced audience experience.

Campaign customiszation using location intelligence data and insights to deliver localised and relevant experience

Campaign performance basis audience participation using the interactive feature at the location or various locations and earned media on other channels.

Criteria

Selecting the best large format Digital Out-of-Home (DOOH) media installation.

Below 3 points

Visual Impact - The installation should capture attention and engage audiences effectively. High-quality visuals, including resolution, size of screen, brightness, and contrast, are critical

Location and Context - The placement of the installation should optimise visibility and relevance to the audience and environment. It should consider foot traffic, demographics, and sightlines.

Technical Excellence - Consideration of technical specifications such as screen resolution, color accuracy, durability under various environmental conditions, and maintenance.

Content Quality and Relevance - The content displayed should be appealing, well- designed, and relevant to the target audience.