Criteria

• The use of a new shape and / or design, an original concept or interactive elements that gives can set the media installation a distinctive partphysical presence.
• Creative use of space and technology for the media installation and operation.
• The installation should offer a compelling brand / consumer experience that encourages interaction or leaves a lasting impression on the audience.
• Seamless integration of the media with the surrounding environment and other media platforms, enhances enhancing the overall brand / consumer experience.
• The installation shall align with and enhance the brand's messaging and identity based on the special shape of screen or an innovation, such as, an eco- friendly product with low power consumption.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• How the pDOOH media strategy and execution stood out against a conventional DOOH strategy and execution. This may be assessed in terms of the audience targeting strategy adopted for optimum campaign outcomes, such as, reaching the right audience using location data and behavioural insights.
• How the pDOOH campaign strategy and execution factored in the metrics for campaign performance, such as,  impressions, engagement rates, attribution to brand strategy or brand business metrics.
• The dynamic creative optimisation (DCO) employed to deliver greater creativity and higher audience engagement. The effective use of the flexibility / triggers to obtain best RoI, such as, dayparting, real time performance tracking, etc.
• Integrating the pDOOH campaign with  an  omnichannel marketing strategy to deliver on the overall campaign objective side with all other media channels utilised.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• How the use of DOOH transit media delivered on the campaign’s overall objective.
• The variety of DOOH media formats used to create maximum audience engagement.
• How effectively the creatives were planned and executed to grab audience attention.
• Any innovations employed for higher brand recall.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• Use of interactivity elements  the campaign content / creatives to drive greater  audience engagement, such as, use  (QR code, gesture sensors, gamified content.)
• How easy it was for the audience to understand the features and interact with the campaign.
• Integration of the DOOH campaign with  other digital channels like mobile apps, social media, digital platforms to provide enhanced audience experience.
• Campaign customisation using location intelligence data and insights to deliver localised and relevant experience
• Campaign performance basis audience participation using the interactive feature at the location or various locations and earned media on other channels.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• Selecting the best large format Digital Out-of-Home (DOOH) media installation. 
• Visual Impact - The installation should capture attention and engage audiences effectively. High-quality visuals, including resolution, size of screen, brightness, and contrast, are critical
• Location and Context - The placement of the installation should optimise visibility and relevance to the audience and environment. It should consider foot traffic, demographics, and sightlines.
• Technical Excellence - Consideration of technical specifications such as screen resolution, color accuracy, durability under various environmental conditions, and maintenance.
• Content Quality and Relevance - The content displayed should be appealing, well- designed, and relevant to the target audience.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• Innovative shape and / or design of screen/hardware.
• Strategic/innovative placement of screens in a manner that makes it distinct, attention grabbing and merge seamlessly with the space/ambience.
• Other aesthetic elements used in terms of colours, etc on the screen/hardware unit.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• Capabilities in the system that facilitate smooth sales transactions, besides powering data analysis and other functions for seamless operations in terms of SCM/inventory management, etc., that impact front-end customer experience.
• Ease of use for end-customers.
• *After sale support.
• Flexibility and adaptability of the system for customisation.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• Innovative use of dynamic digital elements including digital screens, QR codes and other interactive elements as part of VM elements.
• Impact on walk-ins/sales from the integration of digital elements in VM.
• Scale of digital integration across stores (no of stores where it has been installed).

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• Innovative & interactive communication that grabs customer attention/leads to action.
• Creative content, impactful communication which drives the sale.
• Use of immersive technologies like AR and VR that enhance customer engagement.
• Informative content in terms of product/brand/directions/other general information of use to customers.
• Customisation of content to suit local culture/ethos.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)

Criteria

• Energy optimisation/savings compared to pre-installation of digital signage system.
• Volume of wastage saved in comparison with printed/non digital display materials used earlier.
• System in place, if any, for reusing/recycling used/discarded screens/hardware.

To download the sample entry form CLICK HERE (the entries shall be uploaded on online platform. The sample form is just for reference and to help you compile the information.)