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Awards Category

Awards Category

Guidelines

Entries pertaining to launches and works executed in the period January 1, 2025 to December 31, 2025 are eligible for the contest.

The same entry can be submitted in multiple categories provided ample justification is presented for the consideration in each of the categories.

All campaign entries submitted by agencies, media owners or solution providers other than the brand in concern should be mandatorily accompanied by an NOC from the ad owners (advertising brand). If the entry is submitted by the advertising brand itself, the NOC is not required. To download NOC format CLICK HERE.

Do not mention the Contesting Company's name or logo anywhere in the content of the documents or in the pictures or in the video. Any such mention will invite disqualification (Advertising brand name and logo projected in the campaign can be visible in the submissions).

Read the parameters governing each award category as given before submitting your entries on this online platform.

All entries will be submitted online. First step is to register and submit the billing information. Once registration is done, the email will be sent on registered email id with user id and password for future access for entry submission.

Download the sample form available for each category for guidance on compiling all the information required before filling out the entry forms.

The judging will be conducted online, and presentations may be done online in the presence of the Jury.

The entries to DDX Asia Business Awards 2026 Contest will be evaluated by the Jury as per the Business Parameters laid down. Hence, you are advised to keep in view the Business Parameters while drafting the content for each of your submissions.

Entry documentation should contain campaign images (max width 900 px - max height 900 px), video with voiceover / music (video limit - 40 MB; 2 Min), details of the campaign strategy and impact assessed, NOC from the client, client details. (for detailed information please go through the parameters laid down for each category).

Winners of the 2nd DDX Asia Business Awards 2026 will be declared at the DDX Asia Business Awards 2026 function to be held on February 12, 2026 at Bombay Exhibition Centre, Goregaon, Mumbai.

Entry Fees : Rs. 10,000/ + GST per entry

1. Best Digital Display Innovation

Code Scope Who can Participate?
1 Functionality and design of digital screens / hardware used in public / OOH Advertising spaces, stores / retail, malls, hotels, exhibition and F&B spaces applicable to single and multiple installations
  • Manufacturers and suppliers of DOOH display solutions (*NOC required)
  • DOOH media owners
  • Brands / Retailers
  • Retail Fixture Manufacturers (*NOC required)
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Criteria-

  • Innovation in design / shape
  • Location / placement of display
  • *Use of new technologies like AR / VR to create immersive / wow factor

2. Best Content Innovation in Digital Displays for In-Store/DOOH Campaigns

Code Scope Who can Participate?
2 Interactive, informative and experiential content driven by cutting-edge tech tools/QR codes etc., in DOOH media, Retail / Mall / F&B and Exhibition spaces
  • Brands / Retailers
  • Specialist / Creative Agencies (*NOC required)
  • Content Creators (*NOC required)
  • Tech Solution Providers (*NOC required)
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Criteria-

  • Real time engagement and interactivity leading to sales / action
  • Innovative Integration across social and other media channels
  • Use of experiential / immersive elements

3. Best use of pDOOH for impactful campaigns

Code Scope Who can Participate?
3 Campaigns that illustrate the best use of programmatic DOOH platforms (demand-side / supply-side) to launch an impactful campaign
  • Advertising brands
  • Specialist OOH agencies (*NOC required)
  • Demand-side programmatic platforms (DSPs) (*NOC required)
  • Supply-side programmatic platforms (SSPs) (*NOC required)
  • DOOH Media owners?
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Criteria-

  • Efficiency in campaign planning- selection of sites, optimisation of time and resources
  • Efficiency in campaign monitoring
  • Campaign impact -eyeballs, traction, social media impact, etc

4. Best Digital Integration in VM

Code Scope Who can Participate?
4 VM Projects that use digitally led interactive elements in retail spaces / windows / exhibition spaces
  • Brands / Retailers
  • VM / Design agencies (*NOC required)
  • Fixture manufacturers (*NOC required)
  • Tech solution providers (*NOC required)
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Criteria-

  • Innovative use of digital story telling in VM that results in higher sales / walkins
  • Digitally enabled

5. Best use of DOOH media in Transit locations

Code Scope Who can Participate?
5 Creative, efficient, impactful use of short format DOOH media, networked DOOH screens, in transit environments like airport, railway stations, Metro rail networks, bus stations, etc.(Applicable to single campaign / multiple campaigns, using a minimum of 30 media units / sites.
  • DOOH media owners / operators (*NOC required)
  • Advertising brands
  • Specialist agencies (*NOC required)
  • Govt depts like Metro Corporations / Airports?
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Criteria-

  • Impactful campaigns in terms of garnering eye balls
  • Innovative audience engagement and reach
  • Effective Integration with other media

6. Best use of front-end tech (AI powered and others) in Retail/Hospitality/F&B/Exhibition spaces to elevate customer experience

Code Scope Who can Participate?
6 Seamless integration of communication, engagement and commerce (transactions)
  • Tech Solution Providers (*NOC required)
  • Store Designers (*NOC required)
  • Digital signage integrators (*NOC required)
  • Fixture manufacturers (*NOC required)
  • Brands / Retailers
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Criteria-

  • Easy of usage
  • Scope for engagement/interactivity leading to sales (Volume of sales transactions recorded on it over a period of time)
  • Capability for data capture and analysis
  • CMS systems that enable scalable and flexible management of content

7. Best large format DOOH media installation

Code Scope Who can Participate?
7 Installation of large format DOOH that is iconic, spectacular.
  • DOOH media owners
  • Manufacturers / Suppliers of DOOH solutions (*NOC required)
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Criteria-

  • Size
  • Location
  • Innovative elements

8. Innovative use of digital signage/display to meet sustainability goals

Code Scope Who can Participate?
8 Use of Digital Signage to meet sustainability agenda in terms of optimisation of resources/power savings etc
  • Brands / Retailers
  • Digital Signage Manufacturers
  • DOOH Media owners
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Criteria-

  • Features that help save on power/energy
  • Volume of wastage saved compared to printed/static screens
  • *Recyclability of screens
  • Other eco-friendly features

9. Best DOOH campaign of the year

Code Scope Who can Participate?
9 DOOH Campaigns that achieved scale, impact and engagement across OOH advertising spaces including public transit spaces/malls
  • Brands
  • Specialist agencies (*NOC required)
  • DOOH media owners (*NOC required)
  • Manufacturers / suppliers of DOOH solutions (*NOC required)
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Criteria-

  • Use of immersive/experiential elements
  • Scale and Reach
  • Engagement and interactivity
  • Integration with other media

10. Best in-store digital campaign and front-end tech integration of the year

Code Scope Who can Participate?
10 Use of digital signage/front-end technologies in store that enhances customer experience/engagement and store efficiency 
  • Retail Brands
  • Retail designers / architects (*NOC required)
  • Manufacturers / suppliers of digital screen
  • Tech solution providers / integrators
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Criteria-

  • Use of immersive elements that enhance customer experience
  • Impact on sales/walk-ins
  • Engagement and interactivity drive by data powered insights