A seasoned store design expert with over two decades of experience, Alistair has been consistently engaged in the transformation of retail spaces into dynamic, engaging customer experiences. At AZORTE, Alistair has been instrumental in redefining retail for India’s first ‘fashion tech’ brand. By collaborating across departments - information technology, visual merchandising, and marketing, Alistair has pioneered cutting-edge concepts such as Shop Façade, LED displays and tech-integrated store layouts. In the process he has set new standards for customer engagement through interactive customer touch-points.

The ability to fuse design and technology has helped Alistair play a key part in shaping the future of retail, balancing creativity with purpose to deliver impactful, forward-thinking retail environments. His international experience in Dubai, working with a renowned architectural firm, enabled Alistair to broaden his design perspective, while his tenure at Shoppers Stop spanning over a decade, helped him refine the art of optimizing retail environments through strategic brand placement, facade design, and immersive spaces.

• Company: AZORTE - Reliance Retail