Nishant Poddar is a distinguished marketing evangelist with over two decades of comprehensive experience in the field. His career is marked by a result-driven, process-oriented approach, covering an extensive range of cross-functional marketing disciplines. An adept brand custodian, Nishant has profound expertise in 360° brand marketing, digital and content marketing, social commerce, CRM, product management, as well as trade and channel marketing.

Joining Universal Sportsbiz as part of its founding team, Nishant has been instrumental in transforming the enterprise from its initial single-brand focus with Collectabillia into a robust conglomerate of fashion brands, including the successful launches of Wrogn and Wrogn Active among others. As Chief Marketing Officer, he spearheads brand strategy, marketing initiatives, visual merchandising, and retail identity enhancement, significantly contributing to the brand’s positioning within the USPL portfolio. His efforts are crucial in driving business growth across the company’s expansive sales network.

Nishant's marketing philosophy combines an analytical mindset with a unique decision-making process that balances the 'emotions of the brain' with the 'analysis of the heart', ensuring strategies are both innovative and grounded in data. His mantra, "because numbers don’t lie", reflects his commitment to integrity and accuracy in every marketing venture.

• Company: Wrogn